My first iteration of a new boarding pass in print version. After discussion that these boarding passes may be discontinued, I decided to do a digital version.
This is the digital version with a very simple and straight forward layout of a boarding pass
These are the decisions between 2 possible final logo choices. The one of top has the original strong red accent in the A, while the bottom has a gradient red accent in the A to help signify that is a little more updates than the previous. This is still in the process of being decided, but does not affect further deliverables.
These are a series of potential ads I created for Alitalia that just simply suggest, "Be Italian". The classic imagery and photography can capture an audience and possible lure them into visiting Italy and live like how the italians live.
Two versions of stationary. The top had a green element to break up the simple white paper while the bottom pack showed an off white stock with the touch of the italian flag to add as an element.
Possible updates uniforms. These have since been left out, due to being to provocative.
The check in service counters have the new identity affiliated with them and now are more visible and distinctive to Alitalia in major airports.
The Mille for frequent flyers of Alitalia. The new card shows the new identity, as well as a cleaner and more up to date approach on the card.
First class booklet. This booklet is for current first class members to see what we offer, as well as a book given to future customers to see what Alitalia offers.
The Alitalia aircraft. These are the final 7 decided aircrafts to go with. Out of these 7, one will be chosen to work further with and develop. Currently, I am leaning towards the first 2 on the left and the second down on the right.