3 Directions

Here are the 3 possible directions I may take the new identity of Alitalia. These are what the logos would be. After chosen which direction is best, I will begin to create the identity fully with the chosen mark.

The first direction is based on the traditional approach to italian design. This has an appeal of nostalgia as well as a romantic approach.

This direction is based on the current identity. With keeping the same appeal of the iconic "A", I have updated the text and capitalized it. The new approach is current, shows class and is more vibrant than the previous. This can work because not only does it look similar to the old, but is provided with a fresh face and can still appeal to old and new customers.

This is considered the strong direction, personally. In this approach, we take a strong typeface and display it how it is. Alitalia, nothing else. This identity has the thought of having a word-mark as the strong enough voice for the airline. As well, adding the accents either beside or on top of the identity to show the strength and grace of the airline, in italian colors. Italy has been known for its extreme flying actions and these accents are usually shown when speaking about "Italian Flying"

First Rough Sketches

Grad Project Spring Semester: Alitalia Re-branding

For my spring semester grad project, I decided to re-brand Alitalia airlines. The reason I chose Alitalia to rebrand was because through observation and research, it seems to have lost the lust and unique essence it once had on its customers. I plan on not only to rebrand Alitalia just visually, but hopefully to create an experience when flying with Alitalia.


Objectives:
- Logo
- Aircraft
- Advertising
- Safety Card
- Stationery
- Uniform
- Meal display
- Bag tags


Visually, these will be the areas I will focus on, with more after research

Final Conclusion

After 4 months of work on the Cooperation/Internship project, I can say I stayed quite close to my initial designs and concepts. With minor adjustments, I feel the work improved with each step in physical design layout as well as content.

         After primary and secondary research with interviews and questionnaires, each audience approved the work. For example, students, faculty and employers were used to see how they functioned around the website and publication. The audience said that the size of the publication worked well because it was not a standard 8.5 x 11 paper and that the layouts were easy and although more text oriented, the typeface and spacing made it enjoyable to read. The audience was the reasoning behind making each section a different color for easier navigation. As for the website, students, faculty and employers said it was a simple layout that was easy to navigate. None of the subjects were never lost around the site and that it not only offered what was in the publication, but even more. 

         The help of the audience improved my final design approach tremendously in helping find what the audience was looking for. Again, although I did not go far from my initial thoughts and concepts, the critiques from teachers, students, employers and faculty members made the project what it is today. 

Final Cover

For the final cover of the publication, I used a large image to take over the cover. For the premiere issue I used a photo of Angelo V, a fashion journalist who has also been an interned and a current employer. Although he is not interviewed in the publication, the image is thoughtful and provoking to garner attention to the magazine. Also, the image is a duotone to stand out against full cover images. Each issue would have all the interviewers names at the bottom so the reader knows before hand who is in each issue.

Final Web Layout

For the final web layout, I changed slightly from the previous design. I added more space and used a very simple layout. Reason being, I did not want the audience to get stuck working around the website and be unable to find where they need to go. Each section is clearly visible on the right hand side of the website for each member (student, faculty or employer) to navigate as well as anyone else can go into each section. Having a straight forward user-face makes the experience of the website easy and simple. 

Final Publication Layout

This is the final publication layout. Much changed from the beginning to the end. For the final, I wanted to create a simple layout than can be slightly altered into each section. I chose Futura as the main typeface because not only does it work well as a display type, but even in small print, it is easy to read.

Furthermore, for each section I had a different background color to make it easier for the reader to get to each section.

Student Layouts

Faculty Layouts

Employers Layout