The first direction is based on the traditional approach to italian design. This has an appeal of nostalgia as well as a romantic approach.
This direction is based on the current identity. With keeping the same appeal of the iconic "A", I have updated the text and capitalized it. The new approach is current, shows class and is more vibrant than the previous. This can work because not only does it look similar to the old, but is provided with a fresh face and can still appeal to old and new customers.
This is considered the strong direction, personally. In this approach, we take a strong typeface and display it how it is. Alitalia, nothing else. This identity has the thought of having a word-mark as the strong enough voice for the airline. As well, adding the accents either beside or on top of the identity to show the strength and grace of the airline, in italian colors. Italy has been known for its extreme flying actions and these accents are usually shown when speaking about "Italian Flying"
