For my spring semester grad project, I decided to re-brand Alitalia airlines. The reason I chose Alitalia to rebrand was because through observation and research, it seems to have lost the lust and unique essence it once had on its customers. I plan on not only to rebrand Alitalia just visually, but hopefully to create an experience when flying with Alitalia.
Objectives:
- Logo
- Aircraft
- Advertising
- Safety Card
- Stationery
- Uniform
- Meal display
- Bag tags
Visually, these will be the areas I will focus on, with more after research
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